Några populärvetenskapliga favoriter som inte passar i någon särskild ruta men som ändå bör nämnas
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
https://www.amazon.com/dp/B01K05COZ8/_encoding=UTF8?coliid=ILTC3VLUD89BI&colid=2OOTANRYWSU3X
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New from the best-selling HBR’s 10 Must Reads series. Stop pushing products – and start cultivating relationships with the right customers. If you listen to nothing else on marketing that delivers competitive advantage, hear these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it – and your customers – at the center of your business. Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:
- Figure out what business you’re really in
- Create products that perform the jobs people need to get done
- Get a bird’s-eye view of your brand’s strengths and weaknesses
- Tap a market that’s larger than China and India combined
- Deliver superior value to your B2B customers
- End the war between sales and marketing
https://www.amazon.com/dp/B00ZDSDU74/_encoding=UTF8?coliid=I1A8570LOG8JIU&colid=2OOTANRYWSU3X
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